Swan's Guide For Computer Generated Artwork

Guide For Computer Generated Artwork

HOW TO SEND ARTWORK ON DISKETTE:
Please review this guide and complete the checklist on the back of this page. If your customer is preparing the file, make a copy of the checklist for their use. Send the completed checklist, a black and white composite and separations of your artwork at 100% of scale, color output if possible and the diskette with your order.

IMPORTED ARTWORK
If you have used the "Import" or "Place" command to bring images created in other software packages into your primary artwork (logos, graphics, etc), please included the original document used to create the imported TIFF or EPS file.

FONTS
Any fonts used in your artwork must be included on your diskette. Please include a copy of both the screen font(s) and the printer font(s). After we have shipped your order, we will delete the fonts from our system. Swan Label is not responsible for and cannot legally store your fonts.

COPYING YOUR FILE TO DISKETTE

FOR MACINTOSH FILES ONLY: Disk sizes available: 1.44 MB, Syquest 270 = 3.5", Syquest 88,44 = 5.25". Software/Programs available: Macromedia (Aldus) Freehand 7.0 or (or under), Adobe illustrator 6.0 (or under), Adobe Photoshop 4.01 (or under), Aldus Pagemaker 5.0 (or under). QuarkXPress is also available but files must be saved as follows: EPS files only, 1 (one) file showing all colors and 1 (one) EPS file for each color (separations).

FOR PC FILES ONLY: Disk sizes available: 1.44 MB only. Software/Programs available: Corel Draw 5.01 (or under), save as Adobe Illustrator 1.1, 88, 3.0 (ai, eps) file saved as curves.

Flexographic Printing Requirements

Create your artwork the exact size of the label.
Keep the design 1/16" in from the edge of the label.
Extend any bleeds 1/16" outside the edge of the label.
Use a minimum rule line weight of .007" or .5 points for positive copy. For reverse copy, the minimum rule line weight is .01" or .7 points.
The smallest type size is 5 points for positive copy. For reverse copy, the smallest point size is 6 points in a bold face.
Separate printing plates are required for screens. We can print up to 6 colors (including screens) per label. Always use Pantone ink colors in your artwork.
The maximum screen value for larger orders is 120 line. For smaller orders the maximum value is 80 line.
If you design requires a graduated screen, remember 5% is the minimum rather than graduating to 0%. Do not blend two colors or screened colors.

Customer Name: ______________________________________________

Phone#: _____________________________________________________

Format Used: ___Macintosh ___PC

Software Version Used: _________________________________________

File Name: ___________________________________________________

Finished Size of Label: _________________________________________

___Die Cut ___Butt Cut ___Other ______________________________

Label Design:

Number of Colors

___1 Color ___2 Colors ___3 Colors ___More than 3 Colors

Ink Colors Used:

_____________________________ ______________________________

Fonts Used: _________________________________________________

____________________________________________________________

Imported Files Used? ___Yes ___No

If Yes: ___TIFF ___EPS

Imported file names: __________________________________________

___________________________________________________________

Screens: _________% __________Ipi

Label Environment:

___Indoor ___High Humidity

___Outdoor ___Under Water

___Refrigerator/Freezer ___Solvents

___Chemicals ___Other __________

Surface:

___Inside Window ___Corrugated

___Outside Window ___ Vinyl

___Metal ___Paper

___Wood ___Other __________

Special Instructions: __________________________________________

___________________________________________________________

TIPS FOR PREPARING ELECTRONIC ART

Please provide both the Screen (Bitmap) and Printer (Postscript) elements of each font used. If this is not possible, convert your type into paths. In Freehand, this command is "Convert to Paths", In Adobe Illustrator use "Create Outlines" and in Corel Draw it is "Convert to Curves".
When applying a "Style" to type, do not use the "measurement" or "effects" palettes. Select the actual typestyle from the font menu. This will ensure that the font will output correctly on our imagesetter.
Eliminate all unnecessary elements in your file including extraneous colors, patterns, and other elements that may be invisible or behind other elements of layers.
If importing EPS files created by Freehand 3.0 or later, send us both the illustration (parent file) and EPS file. Or check "Include Freehand document in EPS file" when exporting.
Provide sized art in the correct rotated position. Sizing, cropping and rotating raster images (such as Adobe Photoshop images) in a page layout application are complex operations and may take a long time to process.
Make spot color names consistent, especially if more than one application is used to create your label.
Copy all graphics required for your file and place in the same folder or directory as the output file. Make sure the correct versions of all images are linked to their correct placements in the file.

HOW TO AVOID ORDERING ERRORS

Check ink color numbers. Specify a standard ink color number, a Pantone color match or a sample match.

Indicate how the label will be used. This will help us provide the right stock/adhesive combination.

Check the size and shape of your artwork to make sure it will fit on your label. An enlargement or reduction in one direction may not be proportionate in the other direction.

Proofread all copy. Misspelled copy and transposed numbers are the most common ordering problems.

To e-mail IBM Artwork use beth@swanlabel.com
To e-mail MAC Artwork use edart@stargate.net

Download PDF File of Artwork Specifications [PDF-26KB]

Download the Adobe Acrobat Reader to view the PDF file above.

1999 Swan Label & Tag
E-mail us us at info@swanlabel.com